This podcast presents ways for restaurants to leverage their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Real-world examples of Best Practices are highlighted. Equifax can help clients take advantage of their internal data, enhanced with economic data, to create a more comprehensive view of guests and inform better decision-making. An enhanced view of your guests, using the wealth of your POS data as a foundation, can help you improve profitable guest relationships and help increase their lifetime value. In addition, operational efficiencies can be improved and new consumer demand identified. The full webinar is available at: http://resources.ixicorp.com/videos-webinars-podcasts-2/ingredients-for-restaurant-success-leverage-data-to-attract-and-engage-valued-guests
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