Predicting New Revenue from Ad Budget Reallocation

Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness by identifying paid touchpoints that do not significantly drive sales to help eliminate ad waste.

OptimaHub helps organizations drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and conversions.

Compete more effectively in today’s environment with a fuller understanding of each individual’s end-to-end experience across the customer journey and grow customer value by identifying those consumers more likely to buy from and remain loyal to your brand.

More information on OptimaHub Marketing Attribution

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OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior
OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior

Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purcha...

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Screen out Ineffective Touchpoints with OptimaHub
Screen out Ineffective Touchpoints with OptimaHub

Boost advertising effectiveness and eliminate wasted ad spend by identifying paid touchpoints that do not s...