Reaching for Retail Nirvana: Better Leverage Data to Engage Your Most Valuable Shoppers
IXI‘s recent webinar discussed ways that retailers can work towards improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “retail nirvana” is not impossible, nor does it need to be a costly endeavor. Rather, implementing a syndicated segmentation framework to leverage in-house and third-party data can help greatly. Many Equifax clients have used syndicated segmentation frameworks to help implement best practices, overcome departmental silos and better utilize their internal data. Here are some of the key takeaways from the webinar: - Better leverage the data you collect - Tie your data to third-party data to augment and enhance your consumer insights - Make this consolidated insight available across the - Personalized marketing is possible Real-world examples of Best Practices are also highlighted.
