Screen out Ineffective Touchpoints with OptimaHub

Boost advertising effectiveness and eliminate wasted ad spend by identifying paid touchpoints that do not significantly drive sales and better forecast ad spend with scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Identify impact of ad blockers and bots to remove them from the customer journey.

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty.

More information on OptimaHub Marketing Attribution

Previous Video
CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances
CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances

Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on vari...

Next Video
WealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One
WealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One

WealthComplete HD enables financial services firms to better understand customer financial potential from D...