Work more Effectively with Marketing Stakeholders

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports can improve forecasting, planning and budgeting.

OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty.

More information on OptimaHub Marketing Attribution

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CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances
CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances

Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on vari...

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