High Spending Baby Boomers – Where Do They Live?

January 15, 2016 IXI Services

Despite the recent focus on Millennials, Baby Boomer households (born between 1946 and 1964) represent the largest portion of the nation’s household population (37.5%) and a considerable amount of the nation’s spending power.

This month, we decided to take a look at average annual estimated discretionary spending capacity for Baby Boomer households by CBSA (Core Based Statistical Area) market:

High Spending Baby Boomers – Where Do They Live?

Source: Discretionary Spending Dollars™

Highest Spending Baby Boomer Markets

Which CBSA markets have Baby Boomer households with the highest estimated average annual discretionary spending capacity?

  1. San Jose/Sunnyvale/Santa Clara, CA: $221K
  2. Jackson, WY/ID: $181K
  3. Washington/Arlington/Alexandria, DC/VA/MD/WV: $169K
  4. San Francisco/Oakland/Fremont, CA: $166K
  5. Los Alamos, NM: $163K


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