The Gen X Surprise

April 4, 2017 Twig Interactive

Many companies are chasing Millennials as their customers of tomorrow. Or they might be pursuing Baby Boomers who are often heard to have money to spend.

Guess which generation has the highest estimated discretionary spending AND total income AND credit balance? It’s Generation X. So if you are looking for customers that are likely to spend now or might need loans, then consider Gen X as a good bet for your products and services.

Did You Know: The Gen-X Surprise

Source: Discretionary Spending Dollars™, Income360®, CreditStyles® Pro

All Ages Rely on Credit

No matter what generation a consumer might be part of, most households’ credit balance exceeds their income. Here’s how the generations stack up.

Credit-to-Income Ratio – Estimated Averages per Household

  • Millennials: 116%
  • Generation X: 112%
  • Baby Boomers: 109%
  • Silent Generation: 109%
  • GI Generation: 107%

Source: CreditStyles® Pro, Income360®


Want to learn more?
Contact your account representative or click here.

Previous Article
Baby Boomers: Higher Assets Can Fund Their Future
Baby Boomers: Higher Assets Can Fund Their Future

The rising stock market has stacked the cards in their favor: even though Boomers hold about 40% of the na...

Next Article
Gen X – High Assets and More
Gen X – High Assets and More

If you are looking for households that are likely to have over $200,000 in average estimated assets, may be...