Digital Credit Marketing

Engage and Convert Consumers with Credit Offers through Digital Channels

  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

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  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Credit Marketing: Enhancing the Digital Journey

    Credit Marketing: Enhancing the Digital Journey

    As a financial company, you’ve probably tested virtually every element of traditional direct mail credit marketing campaigns – from the […] The post Credit Marketing: Enhancing the Digital Journey...

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  • Digital Credit Marketing: 99% Email Deliverability… Really

    Digital Credit Marketing: 99% Email Deliverability… Really

    As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […] The post Digital Credit Marketing: 99% Email Deliverability… Really appeared first on...

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  • Digital Credit Marketing: Extending Prescreen Campaigns

    Digital Credit Marketing: Extending Prescreen Campaigns

    Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they’re waiting for […] The post Digital Credit Marketing: Extending Prescreen...

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  • Digital Credit Marketing: Preview Credit Eligibility

    Digital Credit Marketing: Preview Credit Eligibility

    Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored Prescreen […] The post Digital Credit Marketing: Preview...

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  • Digital Credit Marketing: Understanding the Customer Journey

    Digital Credit Marketing: Understanding the Customer Journey

    How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is overshadowing […] The post Digital Credit Marketing:...

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  • The Right Online Ad for the Right Affluent Household

    The Right Online Ad for the Right Affluent Household

    Not all Affluent Households are Alike Reaching high-income households online isn’t hard. There are many digital targeting segments based on […] The post The Right Online Ad for the Right Affluent...

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  • Podcast: Equifax Insights - Holistic Marketing Measurement Webinar16:08

    Podcast: Equifax Insights - Holistic Marketing Measurement Webinar

    Hear Jeffrey Sporn, Chief Digital Officer of Equifax Data-driven Marketing, share his opinions from the Forrester Research Holistic Marketing Measurement study results. For more info, visit https://da

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  • Answer this One Question — And Drive Better Marketing

    Answer this One Question — And Drive Better Marketing

    Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […] The post Answer this One Question — And Drive...

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  • Here’s How to Advertise Better in 2019

    Here’s How to Advertise Better in 2019

    Increase the True Return on your Marketing Investment Today’s customer journey is convoluted, to say the least. With more marketing […] The post Here’s How to Advertise Better in 2019 appeared...

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  • 3 Tips for Stretching your Marketing Dollars in 2019

    3 Tips for Stretching your Marketing Dollars in 2019

    Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again – time to analyze your […] The post 3 Tips for Stretching your Marketing Dollars in 2019 appeared first...

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  • Marketing Measurement Drives Business Success - Forrester Report

    Marketing Measurement Drives Business Success - Forrester Report

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  • How Holistic Marketing Measurement Drives Business Success: On-demand Webinar51:03

    How Holistic Marketing Measurement Drives Business Success: On-demand Webinar

    Marketers need to shift their measurement strategy from simply reviewing post-campaigns to actively analyzing results to guide the future. Watch the Forrester study results on what makes a marketing

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Enhancing Attribution Analytics with Economic-Based Segmentation

    Enhancing Attribution Analytics with Economic-Based Segmentation

    Savvy marketers know measurement all about understanding the purchase path of consumers who have converted. But to gain the best […] The post Enhancing Attribution Analytics with Economic-Based...

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  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

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  • Marketing Measurement: Leader or Laggard?

    Marketing Measurement: Leader or Laggard?

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  • The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-based Measurement

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  • OptimaHub for Marketing Attribution

    OptimaHub for Marketing Attribution

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