Digital Credit Marketing

Engage and Convert Consumers with Credit Offers through Digital Channels

  • OptimaHub - Product Sheet

    OptimaHub - Product Sheet

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  • Multi-channel Prescreen - Product Sheet

    Multi-channel Prescreen - Product Sheet

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  • Enhanced Email Append for Prescreen - Product Sheet

    Enhanced Email Append for Prescreen - Product Sheet

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  • Credit Modeling for ITA - Product Sheet

    Credit Modeling for ITA - Product Sheet

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  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

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  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Firm Drives Omni-Channel Marketing - Case Study

    Firm Drives Omni-Channel Marketing - Case Study

    Equifax provides data-driven marketing solutions, helping firms reap unexpected benefits like leveraging data to build awareness and drive new business.

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  • Leveraging Financial Cohorts Online to Power Deposit Growth

    Leveraging Financial Cohorts Online to Power Deposit Growth

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  • Reaching the Right Audience Online with Wealth-Based Targeting

    Reaching the Right Audience Online with Wealth-Based Targeting

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  • Credit Marketing: Enhancing the Digital Journey

    Credit Marketing: Enhancing the Digital Journey

    As a financial company, you’ve probably tested virtually every element of traditional direct mail credit marketing campaigns – from the […] The post Credit Marketing: Enhancing the Digital Journey...

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  • Digital Credit Marketing: 99% Email Deliverability… Really

    Digital Credit Marketing: 99% Email Deliverability… Really

    As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […] The post Digital Credit Marketing: 99% Email Deliverability… Really appeared first on...

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  • Digital Credit Marketing: Extending Prescreen Campaigns

    Digital Credit Marketing: Extending Prescreen Campaigns

    Digital Credit Marketing can help marketers extend Prescreen campaigns online - reaching high-potential consumers with offers where they spend their time.

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  • Digital Credit Marketing: Preview Credit Eligibility

    Digital Credit Marketing: Preview Credit Eligibility

    Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored Prescreen […] The post Digital Credit Marketing: Preview...

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  • Digital Credit Marketing: Understanding the Customer Journey

    Digital Credit Marketing: Understanding the Customer Journey

    How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is overshadowing […] The post Digital Credit Marketing:...

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  • The Right Online Ad for the Right Affluent Household

    The Right Online Ad for the Right Affluent Household

    Not all Affluent Households are Alike Reaching high-income households online isn’t hard. There are many digital targeting segments based on […] The post The Right Online Ad for the Right Affluent...

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  • Podcast: Equifax Insights - Holistic Marketing Measurement Webinar16:08

    Podcast: Equifax Insights - Holistic Marketing Measurement Webinar

    Hear Jeffrey Sporn, Chief Digital Officer of Equifax Data-driven Marketing, share his opinions from the Forrester Research Holistic Marketing Measurement study results. For more info, visit https://da

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  • Answer this One Question — And Drive Better Marketing

    Answer this One Question — And Drive Better Marketing

    Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […] The post Answer this One Question — And Drive...

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  • Here’s How to Advertise Better in 2019

    Here’s How to Advertise Better in 2019

    Increase the True Return on your Marketing Investment Today’s customer journey is convoluted, to say the least. With more marketing […] The post Here’s How to Advertise Better in 2019 appeared...

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  • 3 Tips for Stretching your Marketing Dollars in 2019

    3 Tips for Stretching your Marketing Dollars in 2019

    Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again – time to analyze your […] The post 3 Tips for Stretching your Marketing Dollars in 2019 appeared first...

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  • Marketing Measurement Drives Business Success - Forrester Report

    Marketing Measurement Drives Business Success - Forrester Report

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