Leading Bank Enhances Prescreen Efficiency for Card Acquisition Campaigns

In this Case Study Segment Manager allowed for list counts to be generated on-the-fly based on advanced decision criteria. This allowed for more targeted and custom lists to be generated by the bank.
The bank was able to reduce prospect list creation time by 36% and increase the number of campaigns it ran per month from one to three.

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Digital Segments Targeting Millennials
Digital Segments Targeting Millennials

Digital Targeting Segments for Millennials are powered by direct-measured, anonymous financial data and our...

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