Leveraging Financial Cohorts Online to Power Deposit Growth

A leading bank running a deposit growth campaign wanted to improve the efficiency of its digital targeting and increase the long-term value of conversions and profitability of new customers.

Read this case study to learn how the bank used Financial Cohorts digital targeting segments to:

  • Serve ads only to those households that were likely to have the desired financial behaviors to become a profitable customer
  • Achieve a 300% increase in the opening balance for new deposit accounts
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Firm Drives Omni-Channel Marketing - Case Study
Firm Drives Omni-Channel Marketing - Case Study

Equifax provides data-driven marketing solutions, helping firms reap unexpected benefits like leveraging da...

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Reaching the Right Audience Online with Wealth-Based Targeting
Reaching the Right Audience Online with Wealth-Based Targeting

How to reach the right audience online with wealth-based targeting.

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