5 Audience Segments to use during Tax Season
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
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Firms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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Financial services firm challenged by wasted online ad spend
Reaching the right audience online with wealth-based targeting
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Brokerage firm develops data-driven approach to guide omni-channel marketing efforts
Custom addressable TV segments help achieve 500% lift in new account assets
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Use compliance-friendly 3rd party data to power marketing models
How to use 3rd party estimated household financial measures without protected class demographics
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Enhance Prescreen and Keep Lending
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […]
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Understanding Consumer Financial Durability
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
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Digital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […]
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What Lies Beneath? A Look At America’s Wallet | ANA
What demographic data doesn’t reveal about consumers — and what financial durability does
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5 Ways To Build Your Online Lending Brand | Lend360
Sharla Godbehere, Vertical Leader for FinTech & AltFi at Equifax writes for Lend360 how to build your online lending brand.
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Five Steps to Take Your Lending Business Online
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
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6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […]
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Five Tips to Advance your Digital Credit Marketing
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Digital Credit Marketing: Extending Prescreen Campaigns
Digital Credit Marketing can help marketers extend Prescreen campaigns online - reaching high-potential consumers with offers where they spend their time.
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Credit Marketing: Enhancing the Digital Journey
As a financial company, you’ve probably tested virtually every element of traditional direct mail credit marketing campaigns – from the […]
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