Financial services firms and their agencies have a wide variety of options when it comes to targeting online consumers. Yet reaching the right consumers in the digital world is challenging.
Read this case study to learn how a leading financial services firm leveraged wealth-based Digital Targeting Segments to reach high-asset visitors and serve ads to consumers that were likely to have the desired financial characteristics for its products and services.
Sign Up for Email Updates
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
How to use marketing data to identify audiences in need of emergency loans.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Reaching the right audience online with wealth-based targeting
Custom addressable TV segments help achieve 500% lift in new account assets
How to use 3rd party estimated household financial measures without protected class demographics
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...
The risk landscape for unsecured lending has radically changed within the last year. As lenders seek solutions to help identify […] The post 3 Things Lenders Should Know About Employer-Provided...
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
What demographic data doesn’t reveal about consumers — and what financial durability does
It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...
Sharla Godbehere, Vertical Leader for FinTech & AltFi at Equifax writes for Lend360 how to build your online lending brand.
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
