Financial services firms and their agencies have a wide variety of options when it comes to targeting online consumers. Yet reaching the right consumers in the digital world is challenging.
Read this case study to learn how a leading financial services firm leveraged wealth-based Digital Targeting Segments to reach high-asset visitors and serve ads to consumers that were likely to have the desired financial characteristics for its products and services.
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Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
Digital Credit Marketing can help marketers extend Prescreen campaigns online - reaching high-potential consumers with offers where they spend their time.
As a financial company, you’ve probably tested virtually every element of traditional direct mail credit marketing campaigns – from the […] The post Credit Marketing: Enhancing the Digital Journey...
How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is overshadowing […] The post Digital Credit Marketing:...
As a consumer, what’s your first thought when you find a credit offer in your stack of snail-mail? Do you […] The post Digital Credit Marketing: 99% Email Deliverability… Really appeared first on...
Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored Prescreen […] The post Digital Credit Marketing: Preview...
Equifax provides data-driven marketing solutions, helping firms reap unexpected benefits like leveraging data to build awareness and drive new business.
How to leverage financial cohorts online to power deposit growth.
