Wealth Trends is an annual “wealth census” produced by Equifax. Using proprietary wealth data from the Equifax IXI Network, the report features national metrics on U.S. consumer investible assets, as well as observations about the wealth of the U.S. population by various wealth tiers and generations. This is the 2019 edition.
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Reaching the right audience online with wealth-based targeting
Custom addressable TV segments help achieve 500% lift in new account assets
How to use 3rd party estimated household financial measures without protected class demographics
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
What demographic data doesn’t reveal about consumers — and what financial durability does
Sharla Godbehere, Vertical Leader for FinTech & AltFi at Equifax writes for Lend360 how to build your online lending brand.
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty ﬁnanciers to retail businesses looking to expand online.
Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
Digital Credit Marketing can help marketers extend Prescreen campaigns online - reaching high-potential consumers with offers where they spend their time.
As a financial company, you’ve probably tested virtually every element of traditional direct mail credit marketing campaigns – from the […] The post Credit Marketing: Enhancing the Digital Journey...