Wealth Trends is an annual “wealth census” produced by Equifax. Using proprietary wealth data from the Equifax IXI Network, the report features national metrics on U.S. consumer investible assets, as well as observations about the wealth of the U.S. population by various wealth tiers and generations. This is the 2019 edition.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
How to use marketing data to identify audiences in need of emergency loans.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Reaching the right audience online with wealth-based targeting
Custom addressable TV segments help achieve 500% lift in new account assets
How to use 3rd party estimated household financial measures without protected class demographics
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Financial insights, like consumer financial durability, can help you see important differences between consumers.
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What demographic data doesn’t reveal about consumers — and what financial durability does
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Sharla Godbehere, Vertical Leader for FinTech & AltFi at Equifax writes for Lend360 how to build your online lending brand.
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty ﬁnanciers to retail businesses looking to expand online.
Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
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Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.