Solutions to help marketers with customer engagement and omni-channel marketing efforts.

  • Marketing Solutions for Acquisition Campaigns for Lenders

    Marketing Solutions for Acquisition Campaigns for Lenders

    Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

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  • 6 Tips to Revitalize Lending Acquisition Campaigns

    6 Tips to Revitalize Lending Acquisition Campaigns

    Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.

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  • Enhance Prescreen campaigns with email

    Enhance Prescreen campaigns with email

    Turn to Equifax for personalized, targeted email campaigns for Prescreen

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  •  5 Online Audiences to Reach in Time for Back-to-School Season

    5 Online Audiences to Reach in Time for Back-to-School Season

    Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.

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  • Top 5 Digital Audiences Ready for Summer Fun

    Top 5 Digital Audiences Ready for Summer Fun

    Find your potential digital target audience just in time for summer.

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  • Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

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  • 5 Audience Segments to use during Tax Season

    5 Audience Segments to use during Tax Season

    Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Onboard audiences for online marketing

    Onboard audiences for online marketing

    In this use case we market to offline audiences using digital marketing channels.

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  • Cost per profitable acquisition is the metric to measure for digital

    Cost per profitable acquisition is the metric to measure for digital

    Online advertisers need to consider the value of campaign targeting and cost per profitable acquisition to measure for digital.

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  • Digital targeting with wealth-based segmentation

    Digital targeting with wealth-based segmentation

    Leading bank leverages digital targeting segments to increase opening balance by 300%

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  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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  • Why COVID-19 Is Driving a Marketing Revolution | ANA

    Why COVID-19 Is Driving a Marketing Revolution | ANA

    As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Financial services firm challenged by wasted online ad spend

    Financial services firm challenged by wasted online ad spend

    Reaching the right audience online with wealth-based targeting

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  • Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Custom addressable TV segments help achieve 500% lift in new account assets

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  • Use compliance-friendly 3rd party data to power marketing models

    Use compliance-friendly 3rd party data to power marketing models

    How to use 3rd party estimated household financial measures without protected class demographics

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  • Enhance Prescreen and Keep Lending

    Enhance Prescreen and Keep Lending

    This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

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  • Digital Credit Marketing: 97% Email Deliverability… Really

    Digital Credit Marketing: 97% Email Deliverability… Really

    Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

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