Digital Marketing
Solutions to help marketers with customer engagement and omni-channel marketing efforts.
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Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
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Read ArticleInnovative CMOs get Top-dollar ROI
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Read ArticleData Integrity: A Marketer’s Opportunity Today
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600+ Digital Targeting Segments
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Read ArticleWebinar - How Holistic Marketing Measurement Drives Business Success
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1:55Watch VideoOptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
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The Cookie Crumbles - The Need for People-based Measurement
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Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Read ArticleFive Tips to Advance your Digital Credit Marketing
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Data-driven Marketing from Equifax
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Read ArticleOptimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
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Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
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OptimaHub for Marketing Attribution
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Read ArticleGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Bupa Real-time Attribution Case Study
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
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0:55Watch VideoPredicting New Revenue from Ad Budget Reallocation
Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness b
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News Corp Australia Marketing Attribution Case Study
The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).
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B2B Digital Targeting Segments Detail
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0:44Watch VideoReduce Ad Waste with OptimaHub
OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on con
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1:20Watch VideoOptimize the Customer Journey with Multi-touch Attribution
OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today
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2:32Watch VideoOptimize Your Marketing Budget with OptimaHub
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ
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