Solutions to help marketers with customer engagement and omni-channel marketing efforts.
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Read ArticleShopping and Discretionary Spending - Digital Segments
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
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Read Article6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
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Pay-for-Performance Marketing Programs with Kessler Group
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
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800+ Digital Targeting Segments
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Read ArticleFive Tips to Advance your Digital Credit Marketing
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Data-driven Marketing from Equifax
Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.
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Read ArticleDigital Campaigns for Mother's and Father's Days
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
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Forrester: Marketing Measurement Drives Business Success
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Digital Targeting Segments - Product Taste with Discretionary Spending
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Digital Targeting Segments for Auto
Digital targeting segments for automotive marketers.
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Read PDFDigital Credit Marketing Solutions
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
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Read PDFMulti-channel Prescreen - Product Sheet
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Read ArticleReach Marketing Enlightenment
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Digital Targeting Segments - Credit
Digital targeting segments for credit marketing.
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Digital Targeting Segments - Online Interest
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
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Digital Targeting Segments - Spending Propensities
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
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Read ArticleGetting to Know Holiday Shopper Segments
Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.
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Read Article5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
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Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
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Read ArticleInnovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
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Digital Targeting Segments - Sports
Sports Fans Digital Targeting Segments help marketers enhance their online marketing efforts by better reaching consumers that are likely to attend, watch, or follow certain sports or sporting events
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Read ArticleData Integrity: A Marketer’s Opportunity Today
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
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