Digital Marketing
Solutions to help marketers with customer engagement and omni-channel marketing efforts.
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Data-driven Marketing from Equifax
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Read ArticleMillennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
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Read ArticleConnect with Current and Future Millennial Investors via Digital Channels
Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...
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Digital Targeting Segments
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Read PDFAcquisition Leadership Strategies for Communications & Digital Media
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Read PDFRetail Propensity Digital Targeting Segments
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The Cookie Crumbles - The Need for People-based Measurement
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Deliver an Omni-Channel Experience with Financial Insights
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Digital Marketing Best Practices
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Digital Segments Targeting Millennials
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The Foundation of IXI Data
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Addressable TV Advertising
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Closed-Loop Attribution
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Digital Onboarding
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Improving Customer On-Boarding Leverage Financial Insights
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Leveraging Financial Cohorts Online to Power Deposit Growth
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Reaching the Right Audience Online with Wealth-Based Targeting
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Read ArticleSocial Networking Behaviors for High Income Households
High Income Opinion Leaders High income online influencers can be beneficial in promoting your brand, plus help get the word out about new products and services. The post Social Networking...
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Read ArticleSocial Networking Behaviors for Affluent Households
Affluent Online Influencers How do Affluent households share their opinions online? Their social networking behaviors can lend some insight on how you can better engage with them. The post...
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Read ArticleMillennials - 5 Things OTT Providers Should Know
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Read ArticleOmni-Channel Advertising: Comparing the Channels
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
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