Digital Marketing
Solutions to help marketers with customer engagement and omni-channel marketing efforts.
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1:20Watch VideoOptimize the Customer Journey with Multi-touch Attribution
OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today
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2:32Watch VideoOptimize Your Marketing Budget with OptimaHub
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ
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Digital Targeting Segments - Small Business Assets
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Digital Targeting Segments
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B2B Digital Targeting Segments Detail
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Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
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Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
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Data-driven Marketing from Equifax
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Read ArticleOptimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
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Digital Targeting Segments for Business to Business
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Firm Drives Omni-Channel Marketing - Case Study
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Read ArticleGen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Read ArticleHigh Asset Gen Xers: Spread Across the Nation
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
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Read ArticleConnect with Current and Future Millennial Investors via Digital Channels
Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...
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Read PDFAcquisition Leadership Strategies for Communications & Digital Media
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Retail Propensity Digital Targeting Segments
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The Cookie Crumbles - The Need for People-based Measurement
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Deliver an Omni-Channel Experience with Financial Insights
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Digital Marketing Best Practices
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Digital Segments Targeting Millennials
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The Foundation of IXI Data
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