Solutions to help marketers with customer engagement and omni-channel marketing efforts.
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ReadOnboard audiences for online marketing
In this use case we market to offline audiences using digital marketing channels.
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Data Dialogues Podcast: Where business leaders share their data stories.
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ReadCost per profitable acquisition is the metric to measure for digital
Online advertisers need to consider the value of campaign targeting and cost per profitable acquisition to measure for digital.
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ReadDigital targeting with wealth-based segmentation
Leading bank leverages digital targeting segments to increase opening balance by 300%
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ViewBetter Digital Advertising Through Data
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
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ReadWhy COVID-19 Is Driving a Marketing Revolution | ANA
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
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ReadFirms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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ReadFinancial services firm challenged by wasted online ad spend
Reaching the right audience online with wealth-based targeting
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ReadBrokerage firm develops data-driven approach to guide omni-channel marketing efforts
Custom addressable TV segments help achieve 500% lift in new account assets
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800+ Digital Targeting Segments
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ReadUse compliance-friendly 3rd party data to power marketing models
How to use 3rd party estimated household financial measures without protected class demographics
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ReadEnhance Prescreen and Keep Lending
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...
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ReadUnderstanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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ReadDigital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
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ReadBuilding Digital Trust: The New Normal
It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...
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ReadFive Tips to Advance your Digital Credit Marketing
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Data-driven Marketing from Equifax
Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.
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ReadDigital Campaigns for Mother's and Father's Days
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
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ReadWhat Lies Beneath? A Look At America’s Wallet | ANA
What demographic data doesn’t reveal about consumers — and what financial durability does
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Read5 Ways To Build Your Online Lending Brand | Lend360
Sharla Godbehere, Vertical Leader for FinTech & AltFi at Equifax writes for Lend360 how to build your online lending brand.
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ReadSpotlight on 2020 Holiday Shopping and Discretionary Spending
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ReadShopping and Discretionary Spending - Digital Segments
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
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