Firm Drives Omni-Channel Marketing - Case Study

Equifax provides data-driven marketing solutions, helping firms reap unexpected benefits. When a leading brokerage firm rolled out their new omni-channel marketing strategy, it proved to be an opportunity for the organization to leverage data to not only build awareness, but to drive new business.

You’ll learn:

  • How the firm applied metrics to better understand their segment data
  • How greater segmentation helped enhance budget efficiency
  • How addressable television campaigns complemented existing omni-channel marketing efforts
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Deliver an Omni-Channel Experience with Financial Insights
Deliver an Omni-Channel Experience with Financial Insights

Equifax can help identify your optimal target audience using our data-driven wealth-based ­financial measures.

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Reaching the Right Audience Online with Wealth-Based Targeting
Reaching the Right Audience Online with Wealth-Based Targeting

How to reach the right audience online with wealth-based targeting.

600+ Digital Targeting Segments

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