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OptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
The Cookie Crumbles - The Need for People-based Measurement
Forrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Five Tips to Advance your Digital Credit Marketing
Data-driven Marketing from Equifax
Optimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
OptimaHub for Marketing Attribution
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Bupa Real-time Attribution Case Study
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
Predicting New Revenue from Ad Budget Reallocation
Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness b
News Corp Australia Marketing Attribution Case Study
The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).
B2B Digital Targeting Segments Detail
Reduce Ad Waste with OptimaHub
OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on con
Optimize the Customer Journey with Multi-touch Attribution
OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today
Optimize Your Marketing Budget with OptimaHub
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ
Digital Targeting Segments - Small Business Assets
Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
Digital Segments Targeting Millennials
Digital Marketing Best Practices