Millennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them?
The post Millennials that are Likely to Spend Big on Discretionary...
Connect with Current and Future Millennial Investors via Digital Channels
Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them?
The post Connect with Current and Future Millennial...
Social Networking Behaviors for High Income Households
High Income Opinion Leaders
High income online influencers can be beneficial in promoting your brand, plus help get the word out about new products and services.
The post Social Networking...
Social Networking Behaviors for Affluent Households
Affluent Online Influencers
How do Affluent households share their opinions online? Their social networking behaviors can lend some insight on how you can better engage with them.
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Groups that Say Yes to Digital Advertising
How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet?
The post Omni-Channel Advertising:...
Omni-Channel Advertising: Channels for Financial Services
TV Advertising: Still the Most Popular
When it comes to digital advertising, what is the right mix of channels to best reach target customers and prospects? For many consumers, the answer is...
