Did you know that not only can you work with Equifax to help identify your optimal target audience using our data-driven wealth-based financial measures, but that we can also help you reach and connect with them through almost all channels? Review this ebook to help make sure you are keeping up with the latest digital technologies to inform and help enable optimal omni-channel marketing.
800+ Digital Targeting SegmentsSee Our Reach
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
Turn to Equifax for personalized, targeted email campaigns for Prescreen
Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.
Find your potential digital target audience just in time for summer.
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
In this use case we market to offline audiences using digital marketing channels.
Online advertisers need to consider the value of campaign targeting and cost per profitable acquisition to measure for digital.
Leading bank leverages digital targeting segments to increase opening balance by 300%
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Reaching the right audience online with wealth-based targeting
Custom addressable TV segments help achieve 500% lift in new account assets
How to use 3rd party estimated household financial measures without protected class demographics
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...