Did you know that not only can you work with Equifax to help identify your optimal target audience using our data-driven wealth-based financial measures, but that we can also help you reach and connect with them through almost all channels? Review this ebook to help make sure you are keeping up with the latest digital technologies to inform and help enable optimal omni-channel marketing.
800+ Digital Targeting Segments
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Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
Innovative CMOs get top-dollar ROI with campaign optimization and data.
Sports Fans Digital Targeting Segments help marketers enhance their online marketing efforts by better reaching consumers that are likely to attend, watch, or follow certain sports or sporting events
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
