Deliver an Omni-Channel Experience with Financial Insights

As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

Reaching the right audience online with wealth-based targeting

Custom addressable TV segments help achieve 500% lift in new account assets

How to use 3rd party estimated household financial measures without protected class demographics

This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...

Financial insights, like consumer financial durability, can help you see important differences between consumers.

Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...

Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.

What demographic data doesn’t reveal about consumers — and what financial durability does

Sharla Godbehere, Vertical Leader for FinTech & AltFi at Equifax writes for Lend360 how to build your online lending brand.

Use our digital targeting segments to help improve online targeting for back-to-school campaigns.

Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...