Digital Targeting Segments - Communications

Cable, telecommunications, and video marketers can target consumers online more effectively by using communications-specific Digital Targeting Segments to reach consumers likely to have specific communications propensities – such as likely to purchase a smartphone, sign up for a bundled offering with High Speed Internet and TV, or be looking for the best pre-paid wireless deal.

Based on our comprehensive consumer segmentation system, Cable, Telecommunications, and Wireless Propensity Digital Targeting Segments take into account both interest and capacity to buy.  The result is that marketers can reach more online consumers likely to have the voice, video and data propensities that they seek, plus have the capacity to consume your products and services.

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Data-driven Marketing from Equifax
Data-driven Marketing from Equifax

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Equifax Forms Strategic Alliance with Adobe to Make Digital Targeting Segments Available Within Adobe Audience Manager
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Digital Targeting Segments

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