Digital Targeting Segments - Credit

Credit Propensity Digital Targeting Segments allow credit marketers to improve their online ad targeting by helping them reach more qualified prospects based on specific likely credit tendencies – such as reaching customers that are more likely to respond to a low APR credit card offer, or more likely to be ready to refinance their mortgage, or more likely to be attractive auto loan candidates.

Built on a foundation of anonymous, aggregated credit information, Credit Propensity Digital Targeting Segments offer a means of marketing to online consumer segments likely to have specific credit card, mortgage, auto credit, and student loan propensities.

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Equifax Forms Strategic Alliance with Adobe to Make Digital Targeting Segments Available Within Adobe Audience Manager
Equifax Forms Strategic Alliance with Adobe to Make Digital Targeting Segments Available Within Adobe Audience Manager

Advertisers Can Now Define Target Audiences Through Estimated Financial Behaviors and Purchase Propensities...

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Data-driven Marketing for Financial Services
Data-driven Marketing for Financial Services

600+ Digital Targeting Segments

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