Digital Targeting Segments for Auto

Automotive Digital Targeting Segments help auto marketers including OEMs, agencies, service providers, and lenders enhance their online marketing efforts by more efficiently reaching consumers with the specific auto behaviors, preferences, or characteristics in their target audience – such as those likely to purchase specific vehicle types (luxury, foreign, family, eco-friendly, etc.), as well as have the likely financial and economic capacity to purchase a vehicle or be interested in an auto loan.

Newly added are our segments for In-Market Make / Model Owners for additional audience options.

Auto marketers can better optimize their online ad budgets by using Automotive Digital Targeting Segments to version ads and messages as well as optimize landing pages based on online visitors’ likely automotive propensities, ability to purchase, and financial characteristics.

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800+ Digital Targeting Segments

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