Digital Targeting Segments from Equifax

Equifax Digital Targeting Segments enable marketers to better deliver the right message to the desired target audience online based on consumers’ likely interests and economic profiles. Power your online display campaigns with the same kinds of customer insights that inform your offline efforts. Equifax marketing solutions are based on anonymous, aggregated household economic data and enable consumer segmentation to help you meet the online marketing challenges you face every day.

Find out more about our digital targeting segments in our new interactive tool.

Previous Article
Omni-Channel Advertising: Channels for Financial Services
Omni-Channel Advertising: Channels for Financial Services

TV Advertising: Still the Most Popular When it comes to digital advertising, what is the right mix of chan...

Next Article
Baby Boomer Wallets are Booming
Baby Boomer Wallets are Booming

Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to kno...

800+ Digital Targeting Segments

See Our Reach