800+ Digital Targeting Segments
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Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.

Financial institutions can differentiate and find high-potential consumers for your products and services.

Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
Improve your customer acquisition campaigns with consumer financial data and digital solutions.

Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.

Turn to Equifax for personalized, targeted email campaigns for Prescreen

Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.

Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.

Find your potential digital target audience just in time for summer.

Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.

In this use case we market to offline audiences using digital marketing channels.

Online advertisers need to consider the value of campaign targeting and cost per profitable acquisition to measure for digital.

Leading bank leverages digital targeting segments to increase opening balance by 300%

As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

Reaching the right audience online with wealth-based targeting