Home » Digital Marketing » Forrester Report: How Holistic Marketing Measurement Drives Business Success
600+ Digital Targeting SegmentsSee Details/Reach
Other content in this Stream
Marketing Measurement: Leader or Laggard?
5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Podcast: "Still a Lot of Problems in Data Wrangling"
Innovative CMOs get Top-dollar ROI
Data Integrity: A Marketer’s Opportunity Today
Webinar - How Holistic Marketing Measurement Drives Business Success
OptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
The Cookie Crumbles - The Need for People-based Measurement
Five Tips to Advance your Digital Credit Marketing
Data-driven Marketing from Equifax
Optimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
OptimaHub for Marketing Attribution
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Bupa Real-time Attribution Case Study
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
Predicting New Revenue from Ad Budget Reallocation
Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness b
News Corp Australia Marketing Attribution Case Study
The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).
B2B Digital Targeting Segments Detail
Reduce Ad Waste with OptimaHub
OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on con
Optimize the Customer Journey with Multi-touch Attribution