Identifying the Emerging Affluent to Start Lifelong Relationships

The Millennial generation has many financial institutions eager to form lasting connections with these younger consumers, who now are entering financial independence. But Millennials look and behave uniquely. They differ dramatically from past generations in their preferences, media consumption behaviors, and how they respond to certain types of marketing messages.

See the ebook to take a deeper look at the Millennial generation and how its financial profile differs from prior generations, how different groups of Millennials differ from one another, and then tackle some of the best tactics marketers should employ for reaching this generation.

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Cities with Huge Growth in Millennial Households
Cities with Huge Growth in Millennial Households

Discover the likely economic profile of three cities that have had large increases in Millennial households...

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Where Do Henrys Live?
Where Do Henrys Live?

This month, we wrap up our series on Henrys (High earners, not rich yet) by learning about where they live....

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