Leveraging Financial Cohorts Online to Power Deposit Growth

A leading bank running a deposit growth campaign wanted to improve the efficiency of its digital targeting and increase the long-term value of conversions and profitability of new customers.

Read this case study to learn how the bank used Financial Cohorts digital targeting segments to:

  • Serve ads only to those households that were likely to have the desired financial behaviors to become a profitable customer
  • Achieve a 300% increase in the opening balance for new deposit accounts
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High Asset Gen Xers:  Spread Across the Nation
High Asset Gen Xers: Spread Across the Nation

Marketing to Gen X households? Find out where to find those likely to have high median assets. The post Hig...

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Deliver an Omni-Channel Experience with Financial Insights
Deliver an Omni-Channel Experience with Financial Insights

600+ Digital Targeting Segments

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