OptimaHub for Marketing Attribution

Measure and value the contribution of every touchpoint on the customer journey to point of purchase with OptimaHub from Equifax.

  • Know both the positive and negative impact of each individual touchpoint - is it moving the buyer forward or backward?
  • Get the full picture of all marketing efforts by tracking paid, earned and owned touchpoints across all digital and physical outlets
  • Identify less-effective channels and touchpoints and redeploy media spend where it will have more favorable impact
  • Improve strategic planning through more detailed forecasting of spend and channels

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