Retail Propensity Digital Targeting Segments

Target consumers online more effectively by using estimated retail propensities 

Eliminate wasted ad spend by ensuring more ads are served to consumers with the retail propensities you seek, and the capacity to buy 

Built on a foundation of anonymous, aggregated data collected by Equifax

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Baby Boomer Wallets are Booming
Baby Boomer Wallets are Booming

Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to kno...

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Cost per Profitable Acquisition is the Metric to Measure
Cost per Profitable Acquisition is the Metric to Measure

Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more o...

600+ Digital Targeting Segments

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