Shopping and Discretionary Spending - Digital Segments

Digital targeting segments from Equifax can boost your advertising effectiveness and campaign ROI. Discretionary Spending can help you pinpoint the right consumers for back-to-school or other retail promotions. Equifax has partnered with PreciseTarget©  to develop audiences likely to buy specific retail products based on Product Taste. 

Find out more about specific Digital Targeting Segments and their audience reach in our microsite.

 

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Extend your targeting online with financial and economic insights
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Digital Marketing Best Practices
Digital Marketing Best Practices

800+ Digital Targeting Segments

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