As Marketers prepare campaigns for Tax Day they can target consumers thinking about their finances (and their refunds). Digital Targeting Segments from Equifax can help you leverage your audiences' mindset to deliver targeted messages in response to the season.
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In this use case we market to offline audiences using digital marketing channels.
Online advertisers need to consider the value of campaign targeting and cost per profitable acquisition to measure for digital.
Leading bank leverages digital targeting segments to increase opening balance by 300%
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Reaching the right audience online with wealth-based targeting
Custom addressable TV segments help achieve 500% lift in new account assets
How to use 3rd party estimated household financial measures without protected class demographics
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...
Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
What demographic data doesn’t reveal about consumers — and what financial durability does
Sharla Godbehere, Vertical Leader for FinTech & AltFi at Equifax writes for Lend360 how to build your online lending brand.
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.