The Foundation of IXI Data

The Unique IXI Data Foundation: Direct-Measured Assets
Through our exclusive network of more than 95 leading financial institutions, we directly measure about $19 trillion in anonymous U.S. consumer assets and investments, representing over 47 percent of all U.S. consumer invested assets.

We utilize our patented process to collect and classify anonymous consumer asset data and then combine it with additional proprietary measures of income, discretionary spending, and credit to provide a more complete picture of households’ financial and economic positions. Our proprietary database is the engine that drives the most effective customer targeting, segmentation and market tracking solutions available today.

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Digital Targeting Segments for Business to Business
Digital Targeting Segments for Business to Business

B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial r...

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High Asset Gen Xers:  Spread Across the Nation
High Asset Gen Xers: Spread Across the Nation

Marketing to Gen X households? Find out where to find those likely to have high median assets. The post Hig...

600+ Digital Targeting Segments

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