INSIGHTS THAT DRIVE MARKETING

The "Did You Know?" series from Equifax provides monthly insights on the likely financial and economic position of U.S. households and geographies.

  • Gen X Households with High Total Income

    Gen X Households with High Total Income

    Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

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  • High Asset Gen Xers:  Spread Across the Nation

    High Asset Gen Xers: Spread Across the Nation

    Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.

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  • Millennials that are Likely to Spend Big on Discretionary Items

    Millennials that are Likely to Spend Big on Discretionary Items

    Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...

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  • Connect with Current and Future Millennial Investors via Digital Channels

    Connect with Current and Future Millennial Investors via Digital Channels

    Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...

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  • State-Level Median Household Income

    State-Level Median Household Income

    The median estimated income for all U.S. households in 2017 is $77,337. This is a 6% ($4,308) increase over the median household income in 2014..

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  • State-Level Median Household Assets

    State-Level Median Household Assets

    The median estimated assets for all U.S. households in 2017 is $53,625. This is a 38% ($14,642) increase over the median household assets as measured three years ago, in 2014.

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  • Metro Areas with Big Gains in Discretionary Spending

    Metro Areas with Big Gains in Discretionary Spending

    Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...

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  • Discretionary Spending by Age Tier

    Discretionary Spending by Age Tier

    A few years back, we took a look at the distribution of discretionary spending across age tiers. Has spending by age changed? Let’s take a look. The post Discretionary Spending by Age Tier...

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  • Acquiring Credit Card Customers and Balances

    Acquiring Credit Card Customers and Balances

    The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...

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  • High and Low Spenders Across the Nation

    High and Low Spenders Across the Nation

    Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...

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  • Meet Henry

    Meet Henry

    If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. The post Meet Henry appeared first on Equifax Data-driven Marketing.

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  • Exploring Credit Card Holder Segments

    Exploring Credit Card Holder Segments

    Millions of consumers hold credit cards and many households hold more than one. However, some consumers are Transactors –they are likely to carry a credit card balance and likely to pay off that...

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  • Financial Cohorts - Cluster Details

    Financial Cohorts - Cluster Details

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  • Economic Cohorts - Cluster Details

    Economic Cohorts - Cluster Details

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  • Social Networking Behaviors for High Income Households

    Social Networking Behaviors for High Income Households

    High Income Opinion Leaders High income online influencers can be beneficial in promoting your brand, plus help get the word out about new products and services. The post Social Networking...

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  • Social Networking Behaviors for Affluent Households

    Social Networking Behaviors for Affluent Households

    Affluent Online Influencers How do Affluent households share their opinions online? Their social networking behaviors can lend some insight on how you can better engage with them. The post...

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  • Omni-Channel Advertising: Comparing the Channels

    Omni-Channel Advertising: Comparing the Channels

    Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...

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  • Omni-Channel Advertising: Channels for Financial Services

    Omni-Channel Advertising: Channels for Financial Services

    TV Advertising: Still the Most Popular When it comes to digital advertising, what is the right mix of channels to best reach target customers and prospects? For many consumers, the answer is...

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  • Discretionary Spending:  Which States Have the Highest Spenders?

    Discretionary Spending: Which States Have the Highest Spenders?

    Where Are the Spenders? Which states have the highest household-level discretionary spending? Which states have seen the largest percent growth in spending in the past three years? The post...

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  • Household Deposits:  Which States Outshine the Rest?

    Household Deposits: Which States Outshine the Rest?

    Standout States for Deposits The average U.S. household allocates approximately 25% of their portfolio toward deposits, but households in some states sock away much more of their assets in the...

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