Are Henrys Not Rich Yet Because They’re Shopaholics?

Data-driven Marketing

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In our continuing series on Henrys (High earners, not rich yet), we wanted to delve further into their spending habits.

We know from last month that many in this group of $100K+ earners are paying off sizeable student and auto loan balances, but do they also have a tendency to be big spenders? Is that why these under 55 year-olds haven’t been able to amass investable assets of $1M yet? Let’s take a look at their discretionary spending habits.

Did You Know: Are Henrys Not Rich Yet Because They’re Shopaholics?

Source: Financial Cohorts^® and data provided by Gfk MRI

Online Shopping Habits

Henrys LOVE shopping online and the website they order from most frequently is Amazon.com^®.

What do they like to purchase online?

Airline tickets
Books
Clothing/apparel
Cosmetics/toiletries
Flowers
Home furnishings
Hotel reservations
Pet supplies/products
Shoes/footwear
Tickets to concerts, shows, or other entertainment
Toys/games

Want to learn more?
Contact your account representative or click here.

The post Are Henrys Not Rich Yet Because They’re Shopaholics? appeared first on Equifax Data-driven Marketing.

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