In our continuing series on Henrys (High earners, not rich yet), we wanted to delve further into their spending habits.
We know from last month that many in this group of $100K+ earners are paying off sizeable student and auto loan balances, but do they also have a tendency to be big spenders? Is that why these under 55 year-olds haven’t been able to amass investable assets of $1M yet? Let’s take a look at their discretionary spending habits.
Source: Financial Cohorts® and data provided by Gfk MRI
Online Shopping Habits
Henrys LOVE shopping online and the website they order from most frequently is Amazon.com®.
What do they like to purchase online?
- Airline tickets
- Books
- Clothing/apparel
- Cosmetics/toiletries
- Flowers
- Home furnishings
- Hotel reservations
- Pet supplies/products
- Shoes/footwear
- Tickets to concerts, shows, or other entertainment
- Toys/games
Want to learn more?
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