Are Henrys Not Rich Yet Because They’re Shopaholics?

Data-driven Marketing

Share this Article
Facebook
Twitter
Email
LinkedIn

In our continuing series on Henrys (High earners, not rich yet), we wanted to delve further into their spending habits.

We know from last month that many in this group of $100K+ earners are paying off sizeable student and auto loan balances, but do they also have a tendency to be big spenders? Is that why these under 55 year-olds haven’t been able to amass investable assets of $1M yet? Let’s take a look at their discretionary spending habits.

Did You Know: Are Henrys Not Rich Yet Because They’re Shopaholics?

Source: Financial Cohorts^® and data provided by Gfk MRI

Online Shopping Habits

Henrys LOVE shopping online and the website they order from most frequently is Amazon.com^®.

What do they like to purchase online?

Airline tickets
Books
Clothing/apparel
Cosmetics/toiletries
Flowers
Home furnishings
Hotel reservations
Pet supplies/products
Shoes/footwear
Tickets to concerts, shows, or other entertainment
Toys/games

Want to learn more?
Contact your account representative or click here.

The post Are Henrys Not Rich Yet Because They’re Shopaholics? appeared first on Equifax Data-driven Marketing.

Where Do Henrys Live?

This month, we wrap up our series on Henrys (High earners, not rich yet) by learning about where they live....

How Credit Reliant Are Henrys?

Last month, we started to get to know Henrys (High earners, not rich yet). While this group of under 55 yea...

Most Recent Articles

Webinar - How Holistic Marketing Measurement Drives Business Success

Are Henrys Not Rich Yet Because They’re Shopaholics?

Previous Article

Next Article

Most Recent Articles

Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.

Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...

Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...

The median estimated income for all U.S. households in 2017 is $77,337. This is a 6% ($4,308) increase over the median household income in 2014..

The median estimated assets for all U.S. households in 2017 is $53,625. This is a 38% ($14,642) increase over the median household assets as measured three years ago, in 2014.

Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...

A few years back, we took a look at the distribution of discretionary spending across age tiers. Has spending by age changed? Let’s take a look. The post Discretionary Spending by Age Tier...

The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...

Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. The post Meet Henry appeared first on Equifax Data-driven Marketing.

Millions of consumers hold credit cards and many households hold more than one. However, some consumers are Transactors –they are likely to carry a credit card balance and likely to pay off that...

Financial Cohorts - Cluster details provide households’ likely economics, including a more accurate and complete picture of total assets, total discretionary spending, and credit capacity and usage.

High Income Opinion Leaders High income online influencers can be beneficial in promoting your brand, plus help get the word out about new products and services. The post Social Networking...

Affluent Online Influencers How do Affluent households share their opinions online? Their social networking behaviors can lend some insight on how you can better engage with them. The post...

Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...

TV Advertising: Still the Most Popular When it comes to digital advertising, what is the right mix of channels to best reach target customers and prospects? For many consumers, the answer is...

Where Are the Spenders? Which states have the highest household-level discretionary spending? Which states have seen the largest percent growth in spending in the past three years? The post...