When it comes to luxury vehicles, the owners of domestic luxury and those of import luxury are not
Below we show that the owners of import luxury autos have higher estimated financial capacity and are more geographically diverse.
Sweet Spot for Buyers of Family Vehicles
Family Vehicle Owners are most likely to have:
- Total estimated household income between $100,000 and $125,000
- Discretionary spending between $30,000 and $75,000
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