Some Millennials likely learned investment basics from their parents and are apt to have already started funding their nest eggs. Meanwhile, other Millennials may be earning significant incomes, but have not yet focused on optimizing their finances for the future. Both of these groups can benefit from investment services and advice to help manage their short and long-term financial goals and expenses.
Let’s take a look at the likely profile of some high-potential Millennial digital targeting segments that financial marketers can reach via their online, mobile, addressable TV, and other digital campaigns.
Reaching High Potential Millennials Online
Where can you find Millennials likely to have high incomes and potential for investment growth? To reach Millennials in the above three segments – or that are part of dozens of other consumer segments – in select geographies online, check out our Digital Targeting Segments.
Top Counties for Millennials with High Incomes and Assets
- New York County (Manhattan), NY
- Cook County, IL
- Los Angeles County, CA
- Harris County, TX
Source: Digital Targeting Segments June 2017.
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