A few years back, we took a look at the distribution of discretionary spending across age tiers. Has spending by age changed? Let’s take a look.
The x-axis shows the number of U.S. households in each age tier. The size of the bubbles and the y-axis represent the estimated total discretionary spending of each age tier.
Baby Boomers remain the nation’s biggest spenders overall, but comparing discretionary spending in 2017 to 2012 shows that Age Tier 55-59 beat out Age Tier 50-54 as the group with the highest spending. Meanwhile, the 75+ Age Tier had the largest percent growth in total spending – almost 25% – adding about $80 billion in spending to the economy.
Contact us to evaluate how the discretionary spending of your target segments compare.
Source: DS$TM June 2017. Discretionary spending represents what a household likely spends on discretionary items after accounting for the fixed expenses of life (e.g., rent, utilities, public transportation, personal insurance, etc.).
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