Using our Economic Cohorts framework, we decided to take a look at “ideal” car preferences based on age and estimated total household income. What types of vehicle do households in each group prefer?
Click here to learn more about each “ideal” car type.
Source: Economic Cohorts® and data provided by GfK Mediamark Research & Intelligence, LLC
Additional Auto Preferences
- Low Income – Young households are most likely to personalize their vehicle to reflect their individual tastes
- High Income – Working Years households are most likely to research car purchases online
- Elite Income – Pre-Retirement households are most likely to have satellite radio and heated/cooled seats
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