International Travel Habits – City Slickers vs. Consuming on Credit

Data-driven Marketing

Both of these segments are comprised of millennials, but with their contrasting estimated income and spending patterns, their international travel choices and booking style vary widely. Let’s take a look:

Did You Know: International Travel Habits – City Slickers vs. Consuming on Credit

Source: US Outbound Travel in 2016 by EyeforTravel and Equifax

Spreading the Word

These segments are not shy about sharing their travel experiences and posting reviews and ratings online.

  • Likely to recommend great vacations to people I know
    • City Slickers: 74.1%
    • Consuming on Credit: 71.6%
  • Likely to share my opinions about products and services by posting reviews and ratings online
    • City Slickers: 30.1%
    • Consuming on Credit: 31.8%

Source: US Outbound Travel in 2016 by EyeforTravel and Equifax

 

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