Luxury Travelers – Where Do They Live?

Data-driven Marketing

In the past we explored preferred travel destinations and activities of U.S. households. This month, we decided to take a closer look at where households who are likely to take luxury vacations live. The map below displays the percent of households within each ZIP Code that are likely to be luxury travelers.

Luxury Travelers - Where Do They Live

Source: Digital Targeting Segments

Spotlight on Luxury Travelers

Let’s take a look at a few key average economic measures for households that are likely to take luxury vacations:

 

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