In the past we explored preferred travel destinations and activities of U.S. households. This month, we decided to take a closer look at where households who are likely to take luxury vacations live. The map below displays the percent of households within each ZIP Code that are likely to be luxury travelers.
Source: Digital Targeting Segments
Spotlight on Luxury Travelers
Let’s take a look at a few key average economic measures for households that are likely to take luxury vacations:
- Income: $181,452
- Discretionary Spending: $99,593
- Equifax Risk Score: 744
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