Age: Under 35, Annual Income: $200,000+
Although this group only represents 0.2% of the U.S. population, they are a coveted group of consumers. Want to know how to reach them?
Sources: Economic Cohorts and data provided by GfK Mediamark Research & Intelligence, LLC
Other details about this group from Economic Cohorts include:
- Median discretionary spending is $156,996
- 55% are married
- 42% have children
- 49% have a bachelor’s degree
- 29% have a post-graduate degree
Want to learn more?
Contact your account rep or click here.
The post Media Habits of Affluent Young Households appeared first on Equifax Data-driven Marketing.
