Meet Henry

Data-driven Marketing

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case.

Over the next few months, we’ll explore this interesting group of HENRYs – High Earners, Not Rich Yet. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M. Households in this group are also under 55 years old. Let’s get to know these Henrys (and Henriettas):

DYK: Meet Henry

Source: Financial Cohorts®

Spotlight on Financials

How much money does the average Henry likely hold in different financial accounts or investment options?

  • Deposits: $72K
  • Stock: $42K
  • Bonds: $4K
  • Mutual Funds: $79K
  • Other Assets: $17K

 

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