Resort Visitors

Data-driven Marketing

With winter weather making many of us daydream of sandy beaches and lounge chairs, we decided to take a closer look at U.S. households who are likely to vacation at resorts:

Resort Visitors

Source: Digital Targeting Segments, Income360®, Discretionary Spending Dollars™

Spotlight on Cruise Travelers

Rather than relaxing at a resort, 32% of U.S. households prefer to vacation on cruise ships. Let’s take a look at their estimated household economics:

  • Average Annual Income: $163K
  • Average Annual Discretionary Spending: $78K


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