As we launch our latest digital targeting segments for restaurant types, we decided to look at the household distributions for each segment by income tier compared to the U.S. population:
Spotlight on Restaurant Segments
What percent of U.S. households fall into each restaurant segment?
- Quick Serve Restaurant Diners: 23.22%
- Fast Casual Restaurant Diners: 19.99%
- Casual Restaurant Diners: 15.36%
- Fine Casual Restaurant Diners: 11.91%
Click here for definitions of each restaurant type.
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