As we launch our latest digital targeting segments for restaurant types, we decided to look at the household distributions for each segment by income tier compared to the U.S. population:
Source: IXI Services Digital Targeting Segments
Spotlight on Restaurant Segments
What percent of U.S. households fall into each restaurant segment?
- Quick Serve Restaurant Diners: 23.22%
- Fast Casual Restaurant Diners: 19.99%
- Casual Restaurant Diners: 15.36%
- Fine Casual Restaurant Diners: 11.91%
Click here for definitions of each restaurant type.
Want to learn more?
Contact your account representative or click here.
The post Restaurant Preferences by Income Tier appeared first on Equifax Data-driven Marketing.