As companies explore social media marketing options to help extend the reach of their brands, we wanted to investigate the impact of income tier on a household’s social media habits. The four tiers below have been divided based on estimated annual household income from both wages and investments.
Social Media Usage
What percent of households in each income tier are social media users?
- Low: 51.9%
- Moderate: 64.7%
- High: 75.8%
- Elite: 78.8%
What Does This Mean For You?
- Consistently analyze a customer base to help identify high-potential customers and prospects
- Group customers into segmentation clusters based on core drivers of the business
- Design and launch marketing plans with unique creative, execution in the most relevant channels and promotions
Learn more about our segmentation solution Economic Cohorts and how it can help you better understand, and communicate with, your customers and prospects.
Use our Digital Targeting Segments to connect with your audiences across the digital ecosystem, including social media.
Source: Economic Cohorts® and data provided by Gfk MRI
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