As companies explore social media marketing options to help extend the reach of their brands, we wanted to investigate the impact of income tier on a household’s social media habits. The four tiers below have been divided based on estimated annual household income from both wages and investments.
Source: Economic Cohorts® and data provided by Gfk MRI
Social Media Usage
What percent of households in each income tier are social media users?
- Low: 51.9%
- Moderate: 64.7%
- High: 75.8%
- Elite: 78.8%
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