As companies explore social media marketing options to help extend the reach of their brands, we wanted to investigate the impact of wealth tier on a household’s social media habits. The three tiers below have been divided based on estimated household total assets.
Social Media Usage
What percent of households in each wealth tier are social media users?
- Mass Market: 63.5%
- Mass Affluent: 66.9%
- Affluent: 62.5%
What Does This Mean For You?
- Consistently analyze a customer base to help identify high-potential customers and prospects
- Group customers into segmentation clusters based on core drivers of the business
- Design and launch marketing plans with unique creative, execution in the most relevant channels and promotions
Learn more about our segmentation solution Financial Cohorts and how it can help you better understand, and communicate with, your customers and prospects.
Use our Digital Targeting Segments to connect with your audiences across the digital ecosystem, including social media.
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