The “Rich” – Where Are They?

Data-driven Marketing

Recently, the nation’s top tax bracket was redefined as individuals earning at least $400,000 and couples making at least $450,000 annually.  These households represent approximately 1% of the nation’s income earners and they will now be taxed at 39.6%.

We decided to find out where these “rich” households live and learn more about their discretionary spending levels.

Counties with the Most “Rich” Households

Percent of rich households (income estimated to be greater than $400K) by county as of June 2012

Rich---Open-Market-Version

Source: Income360

Counties with the highest estimated percent of “rich” households

  • Williamson County, TN
  • Delaware County, OH
  • Westchester County, NY
  • Montgomery County, TX
  • Montgomery County, MD


Of the counties with the most “rich” households, which markets have the highest estimated discretionary spending per household?

  • Marin County, CA ($112K)
  • Westchester County, NY ($108K)
  • San Mateo County, CA ($104K)
  • Somerset County, NJ ($101K)
  • Fairfax County, VA ($99K)


Want to learn more?

Contact your account rep or click here.

The post The “Rich” – Where Are They? appeared first on Equifax Data-driven Marketing.

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