Top Interests – Millennials vs. Baby Boomers

Data-driven Marketing

 

If you are planning promotions for your top Millennial and Baby Boomer customers, then keep in mind their preferred interests. By understanding Millennials' and Baby Boomers' favorite hobbies, you can enhance your messages and increase engagement by typing in activities that are likely to get their attention.

Did You Know: Top Interests – Millennials vs. Baby Boomers

Source: Economic Cohorts® and data provided by Gfk MRI

Younger Millennial audiences can often be seen with wireless earbuds, so incorporating music related promotions may raise awareness for your campaign.  Alternatively, many Baby Boomers enjoy learning about and experiencing new things, so mentioning a webcast about gardening or a new performing arts show could boost interest in your promotions. 

Favorite Stores

Do your campaigns include customer incentives? If so, then consider a gift card from these preferred stores for Millennials and Baby Boomers:

  • Millennials – Banana Republic, Finish Line, Foot Locker, H&M
  • Baby Boomers – Pier 1 Imports, CVS, L.L. Bean, Land’s End

 

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The post Top Interests – Millennials vs. Baby Boomers appeared first on Equifax Data-driven Marketing.

 

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