Unique Investments: Where Do These Consumers Live?

Data-driven Marketing

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IXI Services tracks investments for over 65 security types to help financial marketers better target households that prefer these types of investments. Let’s take a look at the markets with the highest dollar amount of assets measured by IXI Services that are invested in a few of these unique products.

Source: MarketVision for Securities

Investing in “Off the Beaten Path” Fund Types
IXI Services also tracks over 50 fund types. Here’s a look at the markets with the highest dollar amount of assets measured by IXI Services that are invested in some of these funds:

Utilities: New York, NY (10023)
Gold: Houston, TX (77024)
Pacific Equity w/o Japan: Los Angeles, CA (90024)
Technology: Bellevue, WA (98004)
Environmental: Berkeley, CA (94707)

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The post Unique Investments: Where Do These Consumers Live? appeared first on Equifax Data-driven Marketing.

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