Vacation Activity Preferences

Data-driven Marketing

With summer vacation season in full swing, we decided to take a look at the preferred domestic vacation activities of U.S. households using our Economic Cohorts framework.

Segment Table showing preferred domestic vacation activities of U.S. households using our Economic Cohorts framework.

Source: Economic Cohorts® and data provided by GfK Mediamark Research & Intelligence, LLC

Theme Park Visitors

Below are the Economic Cohorts clusters most likely to visit theme parks:

  • I47. Material World: Urban Families
  • J53. Suburban Success: Upscale Families
  • N66. Executive Spenders: Suburban Families

 

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