With the launch of our new sports digital targeting segments, online advertisers can now more effectively market to households likely to attend or watch particular sports.
Since sports advertising plays a key role in many of your advertising campaigns, we’re delighted that you can now combine our powerful wealth-based insights with these sports segments to enhance the effectiveness of your online advertising campaigns.
This month, we’ve uncovered the sports fans with the highest estimated investable assets per household:
Spotlight on Sports Digital Targeting Segments
What percentage of U.S. households fall into the sports segments listed above?
- Tennis Fans: 17%
- Alpine Skiing Fans: 14%
- Wrestling Fans: 16%
- Golf Fans: 23%
- NCAA Men’s Basketball Fans: 24%
Want to learn more?
Contact your account representative or click here.