Wealthy Baby Boomers – Where Do They Live?

Data-driven Marketing

Despite the recent focus on Millennials, Baby Boomer households (born between 1946 and 1964) represent both the largest portion of the nation’s household population (37.5%) and investable assets (45.5%). In total, they hold $14.5 trillion (yes, trillion!) in investable assets.

This month, we decided to take a look at estimated average investable assets for Baby Boomer households by CBSA (Core Based Statistical Area) market:

Wealthy Baby Boomers – Where Do They Live?

Source: MarketMix™

Wealthiest Baby Boomer Markets

Which CBSA markets have Baby Boomer households with the highest estimated average investable assets?

  1. Jackson, WY/ID: $1.5M
  2. Bridgeport/Stamford/Norwalk, CT: $1.4M
  3. San Jose/Sunnyvale/Santa Clara, CA: $1.1M
  4. Naples/Marco Island, FL: $1M
  5. San Francisco/Oakland/Fremont, CA: $900K

 

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